Wednesday, November 17, 2004

A Bookstore for Some of Our Special Customers

Anyone who has ever been a bookseller can tell you stories about customers who come in looking for "that blue book with the gold lettering that I saw on your front table last week." Not only can these customers not remember the title or author, most of the time they can't even remember what the book was about. The only shred of information they have managed to retain is the color of the cover and the fact that for some reason, which they can't even recall, they would like to find it again. I've always found this incredibly bizarre. If you can't even remember what the book was about, why on fucking earth are you interested in it?

No matter. For a short time, at least, there is a bookstore where these people can go and search for books by color.

2 Comments:

Blogger Elmira G. said...

Clearly this is a man who has worked in a bookstore. Sounds like he's using his "conceptual art" to work out some old customer issues.

That being said, I've felt for years that, if we want to give the customers what they want, we should classify books:
1. by color
2. by size
3. by color of lettering
4. by the picture on the cover

So, all large white books with gold lettering and trees on the cover would be together. I think it is the only system that may would understand.

8:36 AM  
Anonymous Anonymous said...

you've forgotten possibly the most important criteria used by moron customers: I saw it on Oprah. This is closely followed by: It was in the paper (Post, NYT, USA Today... they don't remember) sometime recently (i.e., In my lifetime) Again, they don't remember any little details such as fiction/non-fiction, author's name, what it was about, or even one word in the title. And when we do find that book for that moron, they don't buy it, because they can't remember why they wanted it in the first place.

3:31 PM  

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